General Mills Got It

It took only 40,000 Facebook posts on General Mills Facebook page to get them to respond. Cheerios, the top selling cereal in the United States, is GMO free. The company says that original Cheerios are made using only non-GMO corn and that the sugar is from pure, non-GMO cane sugar. The primary grain in Cherrios is oats and there are no GMO oats being grown. What corn involved has been corn starch.

GMO free Cheerios

GMO free Cheerios

The big deal here is that this giant food company responded publicly to calls from consumers for non-GMO products. The voices in the market are getting louder. People first want to know if GMO’s are in foods they buy and, secondly, when they know foods are GMO free, they prefer them.

The dam has, indeed, been broken with this announcement from General Mills. Watch, there will be movement toward other foods being touted as “GMO-Free”. Ultimately, the big chemical/seed companies will not win this battle.

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About Kent Blacklidge Ph.D.

As part of a newspaper family who owned a 34,000 daily newspaper in the heart of the Midwest, I have a passion for a strong “Fourth Estate”, the press. Without a diligent and assertive free press, the power would be taken from the people. People have the absolute right to know. After earning a degree in Industrial Management from the Krannert School of Management at Purdue, I spent over 20 years in newspaper management with several as publisher. I am also holder of three graduate science degrees including a Ph.D.. I have a passionate interest in science and the environment. I have little tolerance for ignorance and stupidity.
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